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BrainCraft

The Attention Economy Needs to Change. But How?

BrainCraft

The Attention Economy Needs to Change. But How?

10m 59s

So... Could you run Facebook better than Zuckerberg?

Available to viewers in US and Canada
Play
9m 14s

Google Owns 28% of Your Brain

We’re in the middle of an Attention War – where big tech battle it out to win over our eyeballs. Our attention spans are considered a precious—and scarce—commodity. So what is the price of your attention? In this mini-series, we'll explore the psychology, design and impact of tech and social media on both ourselves and society.

Available to viewers in US and Canada
Play
11m 36s

Big Tech's Battle For Our Attention

We’re in the middle of an Attention War – where big tech battle it out to win over our eyeballs. Our attention spans are considered a precious—and scarce—commodity. So what is the price of your attention? In this mini-series, we'll explore the psychology, design and impact of tech and social media on both ourselves and society. A new episode will be released every Friday for the next six weeks.

Available to viewers in US and Canada
Play
6m 27s

How Dana Scully Changed Science

This week we take a look at the Scully Effect, to see what kind of impact it's had on encouraging more people to enter STEM fields. It's had the largest impact on women in STEM, but strong role models in film and tv have an impact on *everyone's* career choices and changing the public perception of scientists. I hope you enjoy!

Available to viewers in US and Canada
Play
8m 48s

How Magicians Trick Your Brain

Siegfried Tieber, a sleight-of-hand magician, or cognitive artist if you will, takes us through some illusions (formerly known as magic tricks). Magicians use a number of psychological tricks to bring their performances to life, such as guiding attention and forcing decisions. Can you decipher what's going on here?

Available to viewers in US and Canada
Play
4m 41s

Why Are We More Anxious Than Ever Before?

Let's take a look at some of the genetic and environmental factors that can lead to increased anxiety. Beyond that, it's SO complex and a variety of other factors lead to us experiencing different levels of anxiety. Do you feel more anxious? Why? Still, there are ways we can practice self care (meditating, exercising, limiting caffeine intake) to help be more of a warrior and less of a worrier.

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