KCTS 9 Mission Statement

Our Mission
To improve the quality of life in the communities we serve by providing meaningful programming on air, online and in the community that informs, involves and inspires.

Our Vision
To excel in providing media and services that enrich the lives of our audiences.

To be one of the three most highly-valued community institutions in the Pacific Northwest and Western Canada.

To preserve the legacy of public television for future generations.

Our Values

Quality
We provide excellent programming of enduring value.

Respect
We respect the audience’s intelligence and ability to draw their own conclusions.

Trust
Our editorial integrity and ethical business practices inspire the confidence of our viewers.

Diversity
We celebrate cultural differences and embrace diverse perspectives.

Creativity
We entertain our viewers with creative programming that enlivens their spirits.

Innovation
We embrace continuous improvement and innovation to help us deliver value.

Lifelong Learning
We help viewers of all ages learn and grow.

Localism
We tell stories about our region and present in-depth coverage of local issues.

Public Service
We are committed to making a positive difference in people's lives.

Customer Service
We listen with respect, respond with sincerity and deliver what we promise.

Our Brand Promise
With the public’s support we will:

Provide the community with the highest quality programming that educates and entertains.

Broadcast noncommercial programming with the fewest possible interruptions.

Inform, involve and inspire you in everything we do on air, online and in the community.

Be an independent media source.